Chet's Lock and Key Website

Chet's Lock and Key has served the Kansas City metro since 1984, residential and commercial. The rebuild replaced an ageing site with a fast ASP.NET Core MVC one on .NET 9, organised around the phone call: the number is in the header, the top bar and the hero, and a free on-site estimate form backs it up.

Local search rewards specificity, so the site is deliberately granular. Seven services each have their own page, URL and title, and eight parts of the metro have their own local page. The rule enforced throughout is that only one page leads with any given search phrase, because two pages competing for the same phrase split the result between them.

The service-area pages were the place to be careful. Pages that differ only by swapping a city name read as doorway pages and can pull down a whole site, so each one carries copy specific to that place rather than a template with the name changed.

The old site's URLs were kept alive. Legacy address patterns from the previous site permanently redirect to their closest new page, which preserves the value of years of existing links rather than handing visitors a 404.

Services, service areas and FAQs are each defined once in code, and everything else follows: navigation, the footer, the services hub, the related links on area pages, the sitemap and the structured data. Adding a service is one entry and one page of copy. Business facts that the client may change, such as the website discount, the parts and labour warranty, opening hours and whether automotive work is offered, are settings rather than text scattered across pages: an eighth service page is written and waiting behind one of those switches.